Ride for a cause: I Did It My Way fundraising challenge

Create unforgettable memories and seize the chance to win a thrilling flight for two in a 1960’s Navy helicopter with the I Did It My Way Motorcycle Challenge. Registration is now open, inviting riders to embark on their very own epic motorcycle journey throughout August to raise crucial funds. The highest fundraiser will win a flight in the ‘Wasp’ helicopter, and the first 1,000 registered ‘I Did It My Way’ riders (including pillions) will receive a limited-edition 2024 embroidered patch, perfect to display on jackets.

Motorcyclists can choose their own routes and journeys, individually or in groups, while fundraising for EHAAT via sponsorship. Participants are encouraged to explore their favourite roads, visit landmarks, or ride in memory of loved ones. To celebrate the supportive local motorcycle community, participants images and stories will be featured online throughout August and showcased at a motorcycle and family fun event on 8^th September.

Pam Withrington, Fundraising & Marketing Director, says, “We are thrilled to see the return of the ‘I Did It My Way’ Motorcycle Challenge following its success in 2022. This fundraiser provides our loyal biker enthusiasts with the opportunity to support their local life-saving air ambulance service while enjoying the freedom of the open road. Every mile ridden and every pound raised will directly contribute to our life-saving mission, ensuring that we can continue to provide critical care to those in need.”

To register for the I Did It My Way Motorcycle Challenge (£10 per rider), please visit ehaat.org/motorcycle

Biggest fundraiser from 2023 Len with the Wasp helicopter